How PR and affiliate marketing can work together

03/09/2021   •   Profession news
How PR and affiliate marketing can work together
Public relations and affiliate marketing can not only coexist, but form a symbiotic relationship that breeds mutual success, according to Kristina Nolan, affiliate marketing practitioner, who adds that the two disciplines are great partners in the digital media era. By combining these two elements, brands can leverage the content space in ways that simply did not exist a few short years ago. Public relations practitioners have a comprehensive understanding of their day-to-day contacts at target outlets. They pitch various levels of editors, journalists and freelancers story ideas that have demonstrated interest to them. For affiliate teams, while the target outlets are the same, the contacts are different. Affiliate marketers will be pitching their products and stories as a lucrative revenue stream to the outlet’s commerce team, not editorial staff.

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