How to introduce PR sustainability into your brand or agency
11/20/2024 • Profession news
Your client is devoted to sustainability and follows the latest trends in corporate responsibility - and you have no idea how to bring those sustainable business practices into the spotlight. Or - the client doesn't want to act sustainably, and you don't know how to persuade him to incorporate it into strategy.
Regardless of your case, answering the following questions can help you overcome the challenges:
• What does Public Relations sustainability mean
• How does PR sustainability differ from ESG, CSR, and greenwashing
• Why does sustainability matter to PR agencies
• Why introduce sustainability into your clients' brands
• How to get your clients noticed with compelling press releases
You can read the full text here.
Source: Prowly
Illustration: Freepik