ICCO: World PR Report
06/09/2021 • Profession news
In the latest ICCO world PR report 2020-2021 it was highlighted that the year 2020 has created a multitude of things we would all rather have avoided, but it has also created one positive for our industry: it has shown the power and the purpose of PR. It has proved the centrality of our advice to Governments, organisations and individuals. Also, it has demonstrated how strong are the foundations on which our industry stands. Even though Covid19 has unquestionably taken its toll, in every single region of the world, agency heads look forward to 2021 with confidence, predicting growth once more.
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