Innovation and Organisational Culture as Drivers of Transformation
11/03/2025 • Customer news
Digitalisation today represents essential infrastructure without which there can be no business development. Yet, in my view, the most important result is the strengthening of organisational culture – we have built a more open, flexible and creative system in which every team member feels free to contribute and be part of the process of creation
In this interview for CorD, Sanjin Laganin, General Manager of Dr. Oetker Serbia, discusses the company’s key transformations – from innovation and digitalisation to the strengthening of organisational culture – and emphasises that creating a more open, flexible and creative way of working has been his team’s greatest achievement over the past three years.
You have been leading Dr. Oetker in Serbia for more than three years. Which result or change are you most proud of that best illustrates the company’s evolution under your leadership?
Looking back, I am proud that we have further strengthened the company – through innovation, organisational culture and digitalisation.
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