Interview of Ljiljana Radosavljević for the occasion of the Kaktus festival

Ljiljana Radosavljevic, PPGA and Corporate Communications Manager of PepsiCo for Western Balkans, gave an interview for Nedeljnik magazine on the occasion of the KAKTUS festival. She emphasized that communication today has a different definition and is conditioned by changes in the audience attention that will last for only two seconds by the end of the decade, so it is important to find the ways to reach to those two seconds.