Is It Possible Today to Make a New Regional Brand?

Serbian national public brodcaster RTS on networks main evening news programme "Dnevnik" published a story on why so little local brand has made a success on export markets, especially in post Yugoslav era. Story depicts Chipsy brand in a favourable way as an example of the loving and nostalgic brand that made a regional success, taking a path that small number of brands survived.

For more information, click on the link https://www.youtube.com/watch?v=bDfW0TfvjIs