Ivana Vukić on the importance of the CSR strategies
03/17/2023 • Customer news
Ivana Vukić, Corporate Communications and Public Affairs Manager for PepsiCo West Balkans, wrote an author’s text for the new issue of the Profit magazine. Through an example of PepsiCo Positive (pep+) strategic transformation, she considered the importance of quality communication strategy and socially responsible business strategy.
The entire article is available below.