IZAZOV 2018 - Transform your business!
The fourth regional communication leader’s forum - IZAZOV 2018 was held on March 12 and 13 at the Radisson Blu Old Mill Hotel organized by the Marketing Mreža portal. Chapter4 team tradicionally supported forum and actively participated in various activities.
During the two days of the forum, for event visitors, we organized the "Truth or Challenge" activation. We invited the participants to accept the assignment and give honest answers to the asked questions from the profession, or to successfully solve the Challenges that were primarily related to the communication and networking of experts on the event itself or through social networks. A large number of marketing and communication experts accepted the challenge. For the bravest participants, we provided branded gift packages and certificates as rewarding .
Tamara Bekčić, our director, was a participant in the panel "Budget - the start or end point of cooperation". Some of the questions that were discussed were - how many agencies have contributed to distrust towards them; whether companies really do not care about with what agency they are cooperating and what results they expect if the price is only decisive; why companies hide from the agency the amount of the budget and whether it matters to the agencies only how much the budget they are work for; is it time to increase market transparency?
We also actively participated in the workshops that companies organized for PR agencies, discussing and suggesting solutions for set tasks.