Kamala Harris presidential campaign - how to attract attention with an effective subject line

The subject lines of the emails sent by the team of the candidate for the presidency of the United States Kamala Harris to the media can be a good lesson for PR professionals in how to get the attention of the press. The presidential campaign of Kamala Harris is an excellent example of how to effectively write a subject line - the formula for creating subject lines, which communicate everything about the presidential candidate and what she stands for, has been hit. They hit their target with originality and memorability, and are also concise, precise and relevant, such as: "Statement on 78-Year-Old Criminal’s Fox News Appearance". 

Read more about this in the article on the PR News website.