Love for local – Three in four more likely to shop in their local community than a year ago

The latest research published by Mastercard found that 74% of consumers in Europe today prefer to shop in local communities, an increase over the same period a year ago. The data suggest that people across Europe spend more money in their local communities to help them return to previous levels (49%), with newly built relationships with local retailers and independent shops (28%), as well as trust in the recommendations of people from the community (26%) as popular reasons for increased loyalty to the local market.

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