McDonald'S launches an innovative platform "Better M"
Today McDonald's announced a launch of comprehensive program aimed at eliminating and reducing plastics and enhancing the ability to recycle packaging across Europe. The plan includes the removal of the McFlurry product lid in every European country where McDonald's operates and the introduction of a new fiber cover for all cold beverages in France, as well as testing in various markets to find alternatives to a McFlurry plastic teaspoon, a new design paper straw, and programs that involve reclaiming toys. Packaging testing is part of McDonald's global platform called "Better M", which aims to deliver positive environmental change within McDonald's sustainable packaging and supply chain recycling, as well as customer experience. https://bit.ly/2XiX3On