Metrics to measure the success of your PR campaign
04/16/2021 • Profession news
PR measurement serves to improve your media coverage and communications, track the distribution of materials, and measure your earned media value. More than that, it provides access to your PR effort’s results and allows you to prepare reports for presenting your work results to supervisors. Most PR professionals use media monitoring tools to reach the metrics and evaluate them. Such tools let you follow KPIs and assess the impact on the business you promote.
In tips that produce tons of data every day, it is challenging to choose the right PR metrics, those that provide effective insight into the campaign and help the brand grow. Mentioning brands for many campaigns is primary, especially if the goal is to raise brand awareness.
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