MOL introduces novelties in its range of brands
07/04/2022 • Customer news
Energy drink Jim with fruit flavor is available in classic version and versions without sugar and artificial sweetener at MOL service stations. While Crunch&Go chips will be available in four different flavors: salty, pepper, onion and sour cream, as well as a version with less fat. Brand new private label products, MOL will simultaneously launch at the Group level at around 2,000 service stations in every country in the region.
In recent years, the MOL company has been intensively transforming its retail operations in accordance with its long-term strategy, according to which the company aims to position itself on the market as a retail chain with a wide assortment, and not just as a service station that sells fuel. The main task is to fully understand the needs of customers and find ways to adequately respond to them. With the introduction of Jim energy drink and Crunch&Go chips, MOL further diversifies its own branded product range and thus differentiates itself from its competitors.
For more information, visit the link.