Most important soft skills for PR professionals

Compared to “hard” skills, which can be easily measured, “soft” skills are more nuanced and difficult to pin down. It cannot be measured, but employers know it when they see it. Sometimes, these talents are just as important as your knowledge or years of expertise. The Society for Human Resource Management determined that soft skills are more important to employers than hard capabilities. To help you pinpoint which ones you have and which you could work on, we have included the most important skills in the list below: