New book: Marketing world then and now
„Testimonials about the time passed“ represents and extensive publication gathered by Mr. Žozef-Ivan Lončar and his team of Tabu magazine and the publishing house the World of Marketing.
This book is unique as it gathers 88 selected authors - colleagues who have described the development of marketing functions from their angles and personal experiences. All the accounts are original, highly interesting and insightful, helping us to better understand the past, as well as the future of this profession. It is our great pleasure and honour that Tamara Bekčić, Chapter 4 Serbia Managing Director and Co-founder is one of the the 35 female authors selected for this amazing professional declaration.