New coffees with a rich aroma and top quality in the Fresh Corner offer
10/02/2024 • Customer news
Fresh Corner is pleased to present its latest specialty coffee range, offering unique flavors to satisfy all coffee lovers. The new offer includes an exceptional 100% Arabica from Brazil and a sophisticated blend of Arabica and Robusta, giving you the opportunity to enjoy diverse and rich aromas, superior quality, and a unique experience for all coffee lovers.
New, exotic coffees were presented for the first time, on the occasion of the World Coffee Day, at an exclusive event of the MOL company called "From plantation to cup". The guests had the opportunity to discover the rich aromas and tastes of the top-quality Fresh Corner coffee in an environment inspired by Brazil.
Considering that only in the first 8 months of 2024, as many as 40 million cups of coffee were drunk within the MOL Group network, i.e. incredible 120 cups every minute, it is not surprising that MOL Group decided to take such a big step of establishing the Roaster factory where fresh coffee is roasted using the most modern Italian machines with the aim that users in all countries within the network, when they travel, drink the same top quality coffee.
Fresh Corner 100% Arabica comes from the renowned Minas Gerais region in Brazil, which is known as one of the most important coffee producers in the country. This coffee has an exceptionally rich flavor profile, with pronounced notes of sweet milk chocolate, freshly roasted almonds, marzipan and creamy caramel. Medium roasted beans provide a softer and creamier texture, which is perfect for preparing various drinks such as espresso, flat white and espresso macchiato. Fresh Corner 100% Arabica will be available at all highway MOL service stations, as well as at the Konjarnik service station.
In addition, Fresh Corner presents a new, refined blend of Arabica and Robusta. This blend, consisting of 80% Arabica and 20% Robusta, brings a richness of flavor with hints of chocolate, cocoa, caramel and roasted hazelnut. It is ideal for preparing espresso-based drinks, such as lattes and cappuccinos, offering a rich, intense and aromatic taste that will satisfy even the most demanding coffee lovers. This new coffee mix with a rich aroma will be available at all MOL service stations.
"We always stand for innovative approaches and try to listen to the needs of our end users. By introducing the MOL Move application, we have improved the entire user experience, and this time, by introducing new specialties to our Fresh Corner range, every coffee break becomes an unforgettable experience. All production steps, from the careful selection of beans to the final roasting, go through strict quality controls to provide you with only the highest quality of this hot drink. During this year, within MOL Serbia, the three best-selling coffees were espresso, espresso with milk, and cappuccino," said Biljana Mališić Jut, retail director of MOL Serbia.
The development of these specialties was done by Anita Nagy-Bertók, barista, who has more than 20 years of experience in the coffee industry. As a certified sensory judge and visual judge for World Coffee Events, Anita has played a key role in the creation of these coffee blends, using her wealth of knowledge to ensure that each cup of coffee provides a unique and satisfying experience. Her work included cooperation with more than 2,000 customers from 6 countries, through a series of tests and improvements, which guaranteed high quality and customer satisfaction.
MOL invites you to start your day with the new Fresh Corner specialties and discover the perfect coffee experience. Let every moment of enjoying coffee be unforgettable!
