New European Digital Banking Study by Mastercard highlights convenience as the greatest advantage of digitized banking solutions

In a new Mastercard study, people from eleven European countries shared their views on why digital innovation and solutions are so important for the future of financial services, commerce and retail. The study shows that convenience was the most significant advantage for digital banking solutions, with time-saving (70%) and ease of use (59%) being the key drivers. Germans have little loyalty: 27% think of leaving their bank within the next 12 months, whereas the Dutch are the most loyal - only 7% state that they consider changing their bank. More than 85% pursue banking digitally, the most active users are the British (54%), followed by the Dutch (51%) and the Swedes (47%).