Newspaper ads more effective than television advertising

It takes six to eight broadcastings of commercial on television for viewers to be able to reproduce it, while in the press, one reading is enough, according to the research "Real Scope and objective marketing potential" done by Partner Research Solutions.
The research showed that only 17 percent of readers of daily newspapers throw away advertising inserter without reading, while 8.8 percent are even saving them. Also, 20 per cent of newspaper readers are reading ads. Three million readers are reading daily press, while some newspapers have 500,000 to 850,000 readers every day, and each copy of the newspaper is read by six to eight, and even ten people. The article was originally published in the daily newspaper Politika