Nikola Špička, Dr. Oetker Serbia: Be brave and experiment with new ideas

As one of the perfect recipes for success in the exciting FMCG market, Nikola Špička, product manager at Dr. Oetker Serbia, in an interview for the Instore portal, highlights the combination of traditional and modern. He notes that they constantly try to follow and get to know all the trends that come to us and adapt them to our table. He notes that one of the main challenges in the industry in our market is the education of consumers and that they lack a deeper understanding, but that is why it is their task, as producers, to contribute to the spread of real and useful information.