Our case study on website of the Croatian Association for Public Relations
Case study of world’s biggest campaign, Earth Hour, campaign for which Chapter 4 has been working as a communication partner for two years now, has been published on the website of the Croatian Association for Public Relations. Every year World Wildlife Fund (WWF) organizes campaign that suggests turning off the lights for an hour. So far, the campaign has involved over two billion people which makes it the largest global campaign. Chapter 4 agency has voluntarily joined the Earth Hour cause to give contribution in raising public awareness of the issues related to climatic changes. This way, we invite other companies and individuals to follow our example, join this cause, and save our planet.