„PepsiCo“ marked the end of the „Plus for the Planet“ campaign by breaking the Guinness World Record
07/27/2023 • Customer news
PepsiCo company proudly announced the end of the „Plus for the Planet – the change starts with you“, which aimed to engage and educate the community about the proper disposal of plastic packaging.
The end of the campaign was marked by presenting the world’s biggest structure made of plastic bottles, placed across an artificial lake on Ada Ciganlija. The ceremony was attended by numerous media, partners, as well as other invitees, among whom was a representative of Guinness World Records. After his assessment, it was determined that on this occasion a new Guinness record was set and that it is the biggest structure made of plastic bottles on a lake in the world.
„We are very happy that we marked the end of the „Plus for the Planet – the change starts with you “ campaign with this performance and breaking the Guinness record. Through the campaign, we engaged and educated the community and employees, and gathered numerous partners, with whom we share the same vision – responsibility towards the environment in which we live. For us, this is just an additional inspiration to continue this way in the future and try to encourage positive changes in society“, Marko Martinović, Regional Sales Director at PepsiCo said.
You can read the whole news here.