PepsiCo wins prestigious European Excellence Award for the second consecutive year
12/10/2024 • Customer news
PepsiCo has won the prestigious European Excellence Award for the second consecutive year, reaffirming its commitment to responsible business practices and social initiatives. This year, the award was presented to our client for the campaign "Show Respect – Respond to Hate!" which he carried out with his brand Clipsy.
The campaign focuses on increasing children's safety in the digital environment and raising awareness about online violence. As part of this project, a unique educational platform was launched, offering specially created guides for responding to and preventing digital violence, intended for young people, teachers and parents. Additionally, educational workshops were held for high school students across Serbia, along with a panel discussion featuring experts in the field of digital violence.
We are proud to have been a part of this important project.