The Power of Purpose

How authentic is the corporate purpose of your organization? A leading global PR network - Burson-Marsteler, that Chapter 4 exclusively represents in 15 European markets, each year realizes an interesting survey regarding the importance of corporate purpose. This year`s study, developed with the Swiss based IMD business school, shows how companies can assess themselves to discover, define and deliver their corporate purpose which benefitscorporate reputation. The key findings summary is available and can be downloaded from this link http://powerofpurpose.burson-marsteller.com/wp-content/uploads/2015/04/Keeping-it-Real_Brochure.pdf