PR Daily’s predictions for 2026

Is anyone sad to see 2025 go? 

It was a year of tumult politically, economically and within the PR industry. 2026 isn’t shaping up to be a smooth ride, either, but there are a number of bright spots that give hope to PR professionals as they work to settle into a world where AI is default and their skills in media relations and content strategy are more valuable than ever. 

Here’s what 2026 (probably) holds in store - read more here.