PR during times of strained international relations

The pandemic, the war in Ukraine, the worldwide Great Resignation, the supply chain crisis…. Over the past two years, we have lived through a number of unprecedented, international crises. Instead of maintaining their normal operations, organizations across the globe have been forced to slow down and recalibrate their approach. Public relations has never been so critical, so here are some do’s and don’ts for managing your business’ PR during this strained time. In any crisis, taking these proactive steps can help manage your public relations: