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PR in 2022 - predictions for the year ahead

01/05/2022   •   Profession news
PR in 2022 - predictions for the year ahead
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s impossible to predict all the new developments ahead, here are some thoughts on four key areas that I think we’ll see more of in the New Year: 

1. More stories about DEI 
2. More collaboration between PR and its cousins within the PESO model 
3. More executives embracing executive visibility 
4. Fixing the measurement conundrum 


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