PR in 2023
12/06/2022 • Profession news
The public relations industry is changing at a dizzying pace. Now more than ever, conventional PR wisdom is being called into question. In its place, new approaches are blossoming, we are dealing with a global economic downturn, and PR professionals are thinking more outside the box. With so much growth and change, it seems impossible to predict developments a month from now, much less in 2023. But some overarching trends have already emerged, with ripple effects bound to extend beyond this year. With an eye to 2023, here are four key trends we’ll end up seeing:
1. More publications turning to a paid contributors model
2. More specialized platforms for PR professionals
3. More pitching to podcasters and YouTubers
4. Greater demand for small agencies
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