PR pros and new commtech tools

11/05/2021   •   Profession news
PR pros and new commtech tools
Communication and marketing professionals have seen their worlds upended in the past two years. Because of remote work, they had to start relying on various digital tools. 

In this competitive landscape, it can be difficult to choose a commtech solution. There are some key considerations every communications pro should bear in mind when selecting software providers. Running through this checklist will help comms, marketing, and PR teams land on tech that will not only help in the short term, but can become a meaningful partner helping comms pros to succeed into the future: 

1. Find what adds value to your daily activities and current business objectives 
2. New software needs to be forward-thinking and innovative 
3. Understand that not all PR tech provides the same relative value 

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