Proving Value to a ‘Smarter’ Shopper
Retailers around the globe have been struggling amid a major shift in consumer behaviour, just as consumers feel they are getting more value out of their purchases. According to a report released by MasterCard, the new, smarter “omnishopper” is intent on getting the right product for the right amount of money, with six out of ten doing more research than two years ago. For retailers, this results in fewer casual shoppers coupled with consumers buying at a smaller number of unique stores.
Full report available at the following link.