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Public relations vs Propaganda

03/18/2020   •   Profession news
Public relations vs Propaganda

The basic postulate of professionally managed public relations is the need to keep the public informed, and influencing public attitudes and behavior is one of the key tasks. With that in mind, we have to notice that there are obvious similarities between propaganda and public relations, but also significant differences. Today, new model of communication have the significant advantage of encouraging the further involvement of informed individuals in the story, the sharing of content and their dissemination in the real and virtual world. However, it should be emphasized that, if not properly regulated, their implementation potentially leads to the deletion of the established border between propaganda and public relations, as it opens up new space for public manipulation. The whole text which autor is a professor Galjina Ognjanov can be read at the following linke. The text is a art of the project "Propaganda as an enemy, communication as an ally of the media" https://bit.ly/2U0q15F