Serbia in the Global Media Research
Burson-Marsteller, a leading global PR network that Chapter 4 represents exclusively in 12 markets across Europe, each year conducts a great media research. The aim is to get to know the needs, habits and deep characteristics of media representatives around the world. The research results are especially valued by communication consultants and all the companies that cherish quality two-way communication with media in their respective markets. This year`s research is about the type and level of usage of social media among the journalists, the tools that help them in their daily work. Thanks to Chapter 4 Serbia team, this project will take into account the opinions of journalists from 20 different national media, which will make the results very relevant for our PR professionals. Thanks to our agency, Serbian media have taken part in last year`s research, too. The results were very relevant representing the changes in the media, caused by the financial crisis primarily, but also with increased usage of social media and online media editions. We expect the results of the new survey to be equally interesting and useful.