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Small steps to big changes

03/25/2024   •   Customer news
Small steps to big changes
Desanka Landauer, marketing director at McDonald's Serbia, spoke for the fifth issue of the Marketing mreza magazine. 

You can read in the attached text how the role of fast food restaurants is changing, how McDonald's uses digital technologies and social media to engage Gen Z and how it measures the success of its youth and sustainability initiatives, as well as what she thinks the purpose of fast food restaurants will be in the future.
Small steps to big changes