Survey: changes in the way we work and communicate
04/07/2022 • Agency news
Chapter 4, PR agency for public relations services, conducted the jubilee fifth traditional annual survey, the topic of which this time was focused on business transformation and new models and forms of work of employees, created as a result of accelerated digitalization, as a consequence of the pandemic. Employees from companies across Serbia participated in the survey, and about 55 percent of respondents believe that digital transformation has improved business processes in terms of speed and efficiency and increased efficiency and cooperation between colleagues, and that faster digitalization of business is one of the main benefits of business transformation. has been evident since the beginning of the Covid-19 pandemic.
"The results of this year's survey helped us to see the challenges that teams and individuals are facing due to the transformation of the way of working caused by the pandemic. In addition, the respondents revealed to us how the transformed work models improved the processes, influenced their professional motivation, but also their personal lives. Such insights are a significant impetus for us, communication consultants, in creating strategies and plans that will be realistic and feasible in new circumstances, and will also provide tools to achieve business and communication goals of companies, "said Olivera Petrovic, Client Service Director PR agencies Chapter 4.
When it comes to the organization of work, half of the respondents stated that employees in their organizations work in combination from home and office, according to their own organization, while 20 percent state that they still work in combination according to the company's planning model.
According to more than 38% of the respondents, working from home negatively affected the connection of employees, as well as the fact that the integration of teams is less than it was, which negatively affects the team spirit. According to the respondents, integration is especially difficult for new team members.
Respondents also state that the level of efficiency and cooperation among employees has increased (19 percent), as well as transparency (15.2 percent). The greatest benefit of business transformation as a consequence of the pandemic, respondents believe is flexibility (60.6 percent). Other answers that recorded a high percentage of representation are: faster digitalization of business (49 percent of respondents), lower business costs (46.2 percent), better balancing of private life and business obligations (38.5 percent).
When it comes to the negative effects of business transformation as a consequence of the pandemic, the vast majority emphasize the pressure on internal communication in organizations. Almost 50 percent of the respondents believe that the main negative effect is the difficulty of building relationships with team members. The same percentage states the pressure on mental health. A drop in employee motivation is reported by about a third of respondents, and undefined working hours and poorer planning are present in the answers of about 30 percent of respondents.
When it comes to the forms of digital communication that have been introduced since the beginning of the Covid-19 pandemic, as many as 90 percent of respondents state that these are online meetings with clients and associates, while 41 percent state hybrid events.
As the next phase of the transformation of the work model by the end of 2022, respondents see more corporate events and gatherings, more socially responsible and solidarity projects, but also further investment in business digitalization, followed by more projects focused on employee care and team spirit and open opportunity work outside the office (remote). Slightly less than a third of respondents anticipate a full return to offices.
When it comes to personal impression, over half of the respondents think that they have done very well in the conditions of changed business reality, one quarter think that their performance is excellent, and 21 percent think that it is good.
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