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Technology is fundamental to a sustainable ski industry

01/29/2020   •   Customer news
Technology is fundamental to a sustainable ski industry

As a traditional partner of the Hahnenkamm Races, our client, Mastercard is continuing to invest in Kitzbühel, empowering the resort to evolve with cutting-edge technology. This year, the advancements will see a first-of-its-kind hybrid card, produced by LAKS Pay, which combines payment, ski passes, and hotel and public transportation access onto one contactless card. Mastercard’s technology developments have turned the Hahnenkamm Races from a cash-only event to one that welcomes innovative payment solutions. Experts agree that by 2025, most ski resorts will have followed suit and introduced cashless payments improving safety, convenience and accessibility for tourists and residents. For more information please visit https://bit.ly/2U8YS0H