Ten Key PR Trends for 2025

The PR industry has never been more dynamic than it is today, and with the rapid development of technology and changes in audience behavior, professionals are facing challenges and opportunities like never before. 

How will artificial intelligence change the way we create campaigns? Is authenticity the new currency of trust? And how are influencers redefining the role of brands in the digital world? 

Kliping analyzed numerous sources, reports and articles on PR trends for 2025 and identified ten key topics that are most often mentioned as factors that will shape the future of the PR industry. 

You can read about them here.