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The ability to adapt is crucial to success

02/18/2021   •   Customer news
The ability to adapt is crucial to success
Ljiljana Radosavljević, PPGA and Corporate Communications Manager at PepsiCo West Balkans, for Inside the brand edition of Adbooka, spoke about communication of the company during the crisis, especially aimed at employees and partners, whilst understanding consumer needs, as key components of brand success. Ljiljana also talked about the ways in which businesses will have to adjust their strategies, what are the communication models of the future and much more, and you can read the entire interview at the following link.