The evolution of PR in the post-pandemic era
10/14/2021 • Profession news
The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of communication between PR professionals and target audiences.
Social media has also had the effect of providing PR personnel with more tools that can be deployed to pursue multiple objectives at once. It has become imperative for PR officials to adapt to the new channels of communication and to learn the new ways in which people are consuming entertainment and news content. The role of PR professionals has become more complicated because there is a need to evolve along with the ever-evolving landscape of PR in order to fulfill the requirements of clients who now want everything to be made available to them conveniently.
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