The HELL factory has expanded its capacity, producing up to 18 million cans of drinks per day

The HELL ENERGY company opened a new factory unit equipped with state-of-the-art technology at a solemn ceremony in the HELL industrial park in Szikszó. With the new unit, HELL's mega-factory now covers an area of 77.11 hectares (771,100 square meters), taking production activities to the next level. Thanks to the increased production capacity, it is possible to produce up to ten billion cans of drinks per year, including four billion cans and six billion filled finished products, i.e. up to 31 million aluminium cans per day, of which 18 million are filled. In addition, the new factory complex is now suitable for the production of 500 ml aluminium cans, which further expands the already wide range of products. 

HELL's success story with the opening of a new production unit reached another milestone - this is the largest state-of-the-art mega-factory of a corporate group under the same ownership in the world, which produces and fills aluminium beverage cans in one location. 

„It is a great honour and joy for me to open the gates of our new factory unit, which is the beginning of a new era where the production and the filling of aluminium beverage cans take place within the same building. This is the most advanced and efficient operating model in the industry, where competitiveness and sustainability are closely linked to environmental protection", said Barnabás Csereklye, the CEO of HELL ENERGY Hungary Ltd. 

At the opening of the factory, the 18th anniversary of the founding of HELL was also marked, emphasizing the rapid growth dynamics of the group and the continuous expansion of the high-quality product range. The brand currently occupies a leading role in the market in ten countries. In addition to energy drinks, the group's portfolio includes iced teas, vitamin and soft drinks, and premium quality water, as well as HELL Ice Coffee, the market leader in five countries. 

HELL ENERGY is one of the fastest-growing FMCG brands in the world, as evidenced by the explosively growing export market. This 100 percent Hungarian brand has existed since 2006, until 2010 it became the market leader in the country, and then a decisive player in the international market of energy drinks - with an export market that today consists of more than 60 countries. It is the only company in the energy drinks sector that has a strong brand, a wide range of products at affordable prices, as well as its own modern filling plant and aluminium can factory, thus holding an exceptional strategic position on a global scale. 

All products of the company group are manufactured in compliance with the highest food industry regulations, using excellent raw materials, and are made without preservatives, artificial colours and aspartame.