The position of women in the PR industry – Global Report 2022/2023

A special segment of the yearly global ICCO PR report for 2022/2023 is the research which allows us to monitor changes and understand issues that influence the position of women in the PR industry, which is conducted in cooperation with GWPR, a non-profit organization whose goal is to improve the position of women who work in public relations. It is fascinating that in an industry with two-thirds of female employees, women still have to walk bumpy roads in order to gain gender equality. However, it is encouraging that by putting this problem in the spotlight, by women in the PR, changes are slowly emerging, which will help the next generations of women in PR, and wider as well.

What the current report for the previous year primarily shows us are the changes caused by the Covid-19 pandemic. In Serbia, reports like this one weren’t produced, therefore the conclusion of the position of women in PR in our country can be derived from these global results.

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