Tigar Tyres: Synergy of health; Safety and humane behavior
Under the slogan “That every day is healthy and safe”, Tigar Tyres organized the Family Health and Safety Day for the fourth time. This, in many ways, was a unique event aimed at promoting traffic safety, a safe and healthy lifestyle, including the importance of increased prevention and health screening, as well as environmental concerns.
The Tigar Tyres celebration of health and safety celebrated close to 6,000 visitors. One of the central activities was the Walk of Goodness in which 1,500 participants took part in and together with the drivers of stationary bicycles, they all srossed a total of 2,853 km.
The great culmination of the event was Tigar Tyres`s donation of a million dinars to the projects in the local community.
Extremely visited and noted were the thematic zones within which the partners of the event realized contemporary, educational and entertaining activations with visitors, such as: Security Zone, Health Zone, Green Zone and Zone of Entertainment.
How important this whole initiative is in fact is best shown by the data related to public health in Serbia and the steady increase in obesity, diabetes, blood fat and depression (Institute of Public Health of Serbia “Batut”, Results of the Public Health Survey of Serbia 2013). Official data shows that almost 45 percent of the population sits or stands during their working hours; every other resident insufficiently or never consume fruit; Recreation, three times a week, deals with less than 9 percent of the population.