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Trust crisis: 5 changes you must embrace for 2021

02/23/2021   •   Profession news
Trust crisis: 5 changes you must embrace for 2021
Covid-19 pandemic brought to communicators big changes. On one side pandemic situation elevated their role, while on other side communicators are facing challenges more difficult than before, thus they cannot rely on what worked before anymore. Brands have to ensure trust across every touchpoint, and PR has a key role in building that trust.
For PR daily, Liz Cies explains what are key changes that should be embraced in 2021 and you can read more about that on the following link.