TV viewing increasingly accompanied by use of social media
The results of Ericsson ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon.
Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.