Ways to utilize social media in PR campaigns
10/07/2021 • Profession news
These days, public relations and social media tend to go hand in hand because the role of PR is to generate positive press for a company, and social media is the place where people will see that positive press coverage. Most companies understand that the role of PR has evolved over the years to involve an increasing amount of reaching out to traditional publications and sending out press releases. With social media dominating the way that many people receive their news, it’s more important than ever to utilize it. Here are a few ways to utilize social media in PR campaigns:
1. Through employee-shared content
2. Through brand ambassadors
3. Through social media and press releases
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