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We are adapting to new consumers

07/10/2018   •   Profession news
We are adapting to new consumers

What's for developement of the brands Chipsy, Clipsy, Pardon and Gud meant that they became part of the world-famous PepsiCo company, how these brands communicate with consumers and how digitalization has changed role of marketing, in the interview for magazine Instore, explained Sanja Busic, marketing manager of PepsiCo West Balkan.