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Welcome to WcDonald's: McDonald's brings anime fans' favorite fictional restaurant to life

04/09/2024   •   Customer news
Welcome to WcDonald's: McDonald's brings anime fans' favorite fictional restaurant to life
For anime fans, WcDonald's restaurants, inspired by McDonald's, have been a part of memorable anime movies and series for years. Now, in collaboration with some of the biggest names in the world of anime, WcDonald's will move from fiction to reality. We're growing on the vision and imagination of our fans, unleashing the WcDonald's universe into our restaurants and beyond, with special sauce, mango-inspired packaging, short film episodes, and more, in more than 30 markets worldwide, starting February 26. In Serbia, this activation will last from April 8 to May 5, 2024. 

"Anime is a huge part of today's culture, and we're glad that our fans have been bringing up the topic for years," said Tariq Hasan, director of marketing and customer experience at McDonald's USA. "WcDonald's universe is a reflection of what fans have created. It pays homage to their vision and celebrates their creativity while being authentically brought to life for the first time in our restaurants." 

WcDonald's sauce 
Fans can tantalize their taste buds with our delicious WcDonald's Chili Sauce, available for a limited time. The unique combination of ginger, garlic, and soy with the mild heat of chili flakes gives an energetic burst of flavor with every bite. Reflecting the bold, dynamic spirit of the favorite anime heroes, the sauce pairs perfectly with nine WcNuggets (a favorite Chicken McNuggets) or any other menu item. 

Manga pack and more by Acky Bright 
We teamed up with legendary Japanese manga artist/illustrator Acky Bright to design WcDonald's packaging that will take you further into the world of WcDonald's with every meal. For a limited time, fans will receive a 9-piece WcNuggets meal in manga-inspired packaging featuring characters from the WcDonald's team, sketched by Acky himself.

"Working with McDonald's to help make WcDonald's a reality for manga fans who truly love the brand was great," said Acky Bright. "From the details of the various characters of the crew to the plot of the manga itself, I'm glad to be able to use my artwork to bring the dynamic, vibrant WcDonald's world to life for people around the planet." 

The first official WcDonald's anime 
McDonald's teamed up with legendary animation studio Pierrot to create the first official WcDonald's anime. Four short episodes will take fans into the world of WcDonald's flavors, where the story of WcDonald's sauce and WcNuggets unfolds every week. 

Every Monday, in all restaurants in Serbia from April 8 to 29, a new short film together with a new manga will appear on www.wcdonalds.mcdonalds.rs.
Welcome to WcDonald's: McDonald's brings anime fans' favorite fictional restaurant to life