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What is a "PR funnel"?

09/03/2021   •   Profession news
What is a "PR funnel"?
The PR funnel is a visual tool that identifies the stages of the communication path of a particular organization and campaign, from the stage of raising awareness to the stage of publicity. Practice shows that PR professionals usually use PR tactics that represent just such a sequence. The PR campaign focuses on creating valuable content that journalists will want to publish, and that is the first phase of the communication process, ie the "funnel". However, this is not the end of the impact that PR has on the path of a single consumer. Namely, PR experts use various media tools to influence potential consumers, which we see in the matrix shown, and for more information see this link.