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What values should a PR person hold?

12/14/2020   •   Agency news
What values should a PR person hold?
For PRO PR conference, our director Milena Avramović Bjelica talked about the values PR professionals should posses.

"In my opinion, honesty is the most important quality because it is a corner stone to your reputation and all other values are based on it. When you are honest, you simultaneously honour ethical principles of the business area you work in and you are likely to do your work transparently, which is basically the core of PR industry. On top of this, you should also be versed in strategic thinking and make sure you build it on knowledge, practicing analytical approach, experience, passion and following a clear vision."

Read more here.