When workwear sends in its CV
10/15/2026 • Customer news
In early September, unusual packages arrived at the offices of selected companies across Serbia. They didn’t contain yet another business proposal, catalogue, or presentation. Inside was a job candidate.
His name is Alec Lindström. He has a CV, experience in the food industry, references, and a cover letter. The only slightly unusual thing about Alec is that he is a work jacket.
In the business world, we often talk about people looking for jobs. It is rare, however, for a job to be looking for workwear. This is precisely the idea behind an unconventional campaign by Lindström, which decided to send packages to quality, production, and operations managers in the food industry, featuring garments presented as job applicants. Each item came with its own CV, references, work experience, and cover letter. At first glance, it seems like a fun concept. Look closer, however, and it reveals a very serious issue.
You can read the full article here.