Why is PR adopting predictive analytics?

01/31/2022   •   Profession news
Why is PR adopting predictive analytics?
Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an interest in the product. This is the overarching reason why predictive analytics is being used more often in PR, and here are a few more reasons why it’ll become a more popular practice in the near future: 

1. Improved strategies 
2. Finding your audience 
3. Knowing your needs 

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