Why successful business doesn't exist without PR
For the new issue of the Svet osiguranja, our colleague Tamara Bekčić wrote about why no business can be successful without PR. Communication, leadership and coordination represent a managerial trio of modern times. Although essential, communication can be neglected until the moment when there is a business problem to be solved. Public relations is about information and the way placing right messages in the right place, at the right time, to the right listeners, in order to build (good) reputation. International research shows that companies with good communication practice have multiple better results than competitors.